Entreprenuers all over the US have told me that the number one thing they wish they could wave a magic wand and have is someone who could walk them through the brand design process so they could do it themselves, because hello... not everyone can afford a 5k brand package at the beginning of their business journey. okay, let's be even more honest, it's hard to commit that much money even when you're in your second or third year! And sometimes, it's not even about the money, it's about the fact that you know you could do this... if someone showed you HOW.

Where ever you are in your business journey, I can confidently promise you that this course is your answer to that magic wand question.

Because so many business owners have requested a DIY version of my branding packages, I have listened and created something that walks you hand-in-hand through the exact same step-by-step process I lead my brand design clients through in my professional branding packages.

At the end of this course, I know that you will walk away confident, never again feeling the imposter syndrome of showing up with a homemade logo, mixed and matched collateral, a color palette that changes based on the seasons, and a website that doesn't convert. This course will take you from a disjointed, confusing, work-from-home brand, to becoming a professional, confident, easily recognizable business. Even if you DO work from home. It doesn't have to feel that way when your customers and clients interact with you.

Inside this course you will be walking through the content at your own pace, with a live weekly call where you can submit your work and get a fresh, live audit so you know what you are creating is going to be the highest quality it can be!

This self-led course is for you if:

  • You create a quick social media post and then second guess what you just made, either wasting extra time trying to make it "better", or giving up completely and restarting.
  • You wonder why your posts on any given platform aren't getting the engagement you want
  • If you suffer from imposter syndrome and want to step away from the feeling that you are a fake and finally accept that you do belong in the business world.
  • you want a way to create consistent visuals that allow you to just show up online and talk to your people.
  • If you are a business owner who is ready to hire a team and need some clear guidelines and expectations so everyone is on the same page
  • If you are sick of wasting time trying to continually recreate your marketing materials and social media posts based on the latest trends.

This self-led course is NOT for you if:

  • Someone who is not willing to invest some time and thought into what their customers and clients really want and need. This is not a get rich quick scheme but will be easy to implement with some time and focus.
  • If you are happy with how your brand looks right now and don't feel that you need to make any changes to your brand identity to connect with your ideal clients.
  • If you already have the audience size you want and they rave about your brand to their friends and family, continually growing your audience base.
  • If you are happy with the number of sales you are getting every quarter
  • If you don't mind spending lots of time on recreating graphics for your business with no plan or intentionality in design.
  Alia took my brand from being just okay to being AMAZING, fresh, fierce, feminine, and it speaks perfectly to my ideal client!
Candace, President + Owner of NewWay Accounting

Hi there! I'm Alia Merrill from The Legacy Branding Co!


It is my joy to equip purpose-driven female entreprenuers with the tools they need to have a clear, coherent, and fully developed brand. Oftentimes when we first start out, we're not ready to invest in an entire professional brand designer's package, but we know our business deserves a high end look just the same as a business in the second or third phase of growth. That's where I come in! I'm so excited to walk you through the four phases of Brand Design and help you to walk away with a fully developed Brand Design Guideline Book that you can use to stay on track, save time from endlessly recreating the wheel in your posts, and help you to spend your precious time on other things that you love to do in your business! Let's build your legacy brand together!


The Brand Confidence Academy - A Step-By-Step, self-paced Program that  helps you to show up online confidently, without taking up all of your time!


Module One: Defining Your Brand
Here we will walk through the research phase of identifying your ideal client, what you do, and how you do it. We will determine some guidelines for how you always present yourself and how you interact. We will also begin the research phase of brand designs, trends, and timeless looks.

Module Two: Designing Your Brand
Here we will jump into the meat of the course - you will create a full logo suite using easy to understand design principles, and also complete a full brand design guideline book, including your font pairings, patterns/textures, and color palettes.

Module Three: Brand Photography
We will discuss what makes a brand stand out using photography. You will be given incredibly easy resources to use to make your brand photography surpass others in your field and help you to stay looking consistent. Think of this as your image bank that we will be creating!


Module Four: Application
Your brand guidelines are done, you have all of your images, here we will now fit these puzzle pieces together and talk about how you can use what you have created to craft easy templates for email, social media posts, physical handouts, and other essential collateral!

Payment Options 


Full Payment $997

  • Self-paced program with content dripped out weekly
  • Access to a private facebook group with other purpose-driven female entreprenuers who can encourage and support you
  • Audits of your work so far with real feedback on your actual designs
  • BONUS: Social Post Formula Content Planner
  • BONUS: 10 pt Logo Checklist + Lesson

Buy Now 

Four Monthly Payments $249.50

  • Self-paced program with content dripped out weekly
  • Access to a private facebook group with other purpose-driven female entreprenuers who can encourage and support you
  • Audits of your work so far with real feedback on your actual designs
  • BONUS: Social Post Formula Content Planner
  • BONUS: 10 pt Logo Checklist + Lesson

Buy Now 

©2020 Alia Merrill Designs DBA The Legacy Branding Co